OUR STORY
Hey! So Glad You're Here.
My name is Derik Hines, and I have a passion for basketball and media. For over two decades I coached basketball on the high school and collegiate level which gave me the chance to teach young people the game, while also mentoring and helping them develop important life skills. During this time I discovered my love for filming and editing and decided to shift my focus to media work. I established Stories to Savor (STS) in the fall of 2017. At STS, we help small businesses grow by creating high-quality video content for them. It has been an incredibly rewarding experience to assist these businesses in reaching their goals and watching them thrive.
The Media Rescue Unit
At STS, we understand the importance of video content for small and local businesses. That's why we're here as your "media rescue unit" - providing assistance for companies looking to grow. We believe that you deserve to raise awareness for your establishment and your customers deserve a way to stay connected with your current and future endeavors.
In addition to video content creation, we also offer Social Media Marketing services for your business. Social Media is an essential element for business growth as it provides online exposure to a larger audience. By leveraging social media, you can scale your business and reach more people who relate to what your company is all about. Let us help you put your business in front of the right audience and take it to the next level.
OVERVIEW & GOALS
Andrea Turner is a Transformational Health & Life coach. Her interest and needs revolve around social media marketing, digital marketing strategy, and promotional video creation. She aims to create better and more engaging content, improve her social media presence, increase traffic to her website, and grow her audience.
While she's unsure about improving her SEO and investing in paid advertisements to increase brand awareness, her two top business goals are to get her valuable content to her audience and to help women create positive change in their lives. To achieve her goals, she needs to focus on developing an effective social media marketing and digital marketing strategy, creating promotional videos, and consistently producing high-quality content. By doing so, Andrea can reach more people, expand her business, and ultimately achieve her goals.
SCOPE OF SERVICES
Stories to Savor will provide assistance with Andrea's online presence, producing high-quality content, and engagement with her audience. What we provide will help in her profession in being a Transformational Health & Life Coach. Ms. Turner create a strong online presence that attracts new clients and helps her business grow.
The Journey | The Process | The Timeframe
Month 1:
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Consultation to discuss goals and objectives, target audience, and current marketing efforts
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Develop a comprehensive digital marketing strategy and a social media marketing plan
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Conduct keyword research and optimize website content for search engines [OPTIONAL]
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Produce and publish two promotional videos for website and social media platforms [OPTIONAL]
Month 2:
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Implement social media marketing plan and create and schedule social media posts [WEEKLY CONTENT CALENDAR]
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Develop and launch email marketing campaigns [SUGGESTIONS]
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Produce and publish two high-quality blog posts [SUGGESTIONS]
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Implement paid advertising campaigns on social media platforms
Month 3:
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Analyze and refine digital marketing and social media marketing strategies based on performance metrics
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Optimize website structure and functionality to improve user experience [OPTIONAL]
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Conduct a website audit and implement necessary changes to improve SEO
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Making sure that Google or any search engine is up-to-date on what's on your website is taking about - using keywords that are attractive to Google (Health, Wellness, Spiritual, Coaching, Life Coach, etc)
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Month 4:
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Develop and launch a referral program to encourage word-of-mouth marketing [OPTIONAL]
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Conduct a competitor analysis to identify new opportunities for growth
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Produce and publish two high-quality blog posts [SUGGESTIONS]
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Continue to analyze and refine digital marketing and social media marketing strategies
By the end of four months, Andrea should have a solid online presence with her Health, Life, & Wellness Coaching that attracts new clients, engages her audience, and helps her achieve her business goals as well as with her Ministry - Body, Spirit, Soul, Warrior. It's important to note that this timeline is flexible and can be adjusted based on Andrea's needs, priorities, and budget for both entities if she shall choose to go that route.
PROJECT BUDGET BREAKDOWN
Consultation: This step involves an initial consultation to discuss Andrea's goals and objectives, target audience, and current marketing efforts. The cost for this step is $175 .
Digital Marketing Strategy and Social Media Marketing Plan: This step involves developing a comprehensive digital marketing strategy and a social media marketing plan. The cost for this step would depend on the scope of work.
PROGRAM #1
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SOCIAL MEDIA 5-DAY POSTING FOR 2 PLATFORMS
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2 POSTINGS ON TWO NETWORKS every month $500
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ADDITIONAL EXTRAS:
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TARGETED FACEBOOK ADS
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1 TIME FEE OF $550
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BASED ON YOUR MONTHLY BUDGET [MINIMUM OF $200]
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GROWTH PLAN FOR FACEBOOK ***[HIGHLY SUGGESTED]***
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3 PLAN PRICING $120 [Gradually start to increase followers] | $260 [Double the amount of likes| $430 [Hyper Fast Growth]
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Content Creation and Promotional Video Production: This step involves producing high-quality content and promotional videos [15 to 30 second videos]. The cost for this step would depend on the number and type of content and videos produced, but it typically ranges from $300 to $2,250. Marketing Videos which are 2 to 3 minutes using Voiceovers | Graphics | Music would cost $3,200, but because you're a returning client you would get 25% off that price.
NOTE: Social Media Plans would be billed monthly. We encourage that if you were to stop payment, that you give us a 30-days notice.
PROJECT TIMELINE
EVERY 30 DAYS, A PAYMENT IS DUE FOR SOCIAL MEDIA MARKETING
MAY
XX
MAY
XX
FILMING | EDITING SOCIAL MEDIA VIDEOS REQUIRE A 50% DOWN PAYMENT
ONCE VIDEOS ARE COMPLETED, THE REMAINING BALANCE IS DUE
MAY
XX
Upon reviewing the proposal, let's grab another phone call so that we can iron out some exact dates that you'd like to start the filming process.
LINKEDIN PROGRAM (OPTIONAL)
We would like to suggest our LinkedIn Outreach Social Media Marketing Program which will help get Andrea more speaking opportunities.
Here's what our program includes:
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LinkedIn Profile Optimized
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New Professional Branded Social Covers
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Dedicated Account Manager
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Dedicated Hyper Lead Generation Expert
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Hyper Engagement to your Social Media Content
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Hyper Engagement to your Connections
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100 Targeted Connections Every Week
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Personalized Messages to Prospects
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Outreach Messages Professional Drafted
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Reply to all Messages
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Campaign Setup & Execution
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Prospects Need to be Title Driven (i.e. President, CEO or Other Title)
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No Setup Fee
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Month to Month Program
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Quarterly Analytics Delivery
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Weekly Proof of Performance
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Consistent Strategy Zoom Calls with our Team
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3-months min sign up for the algorithm to kick in and the connection request to convert for better performance.
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$875 PER MONTH
100% Done-For-You | Our job is to increase your productivity and return on investment while generating qualified leads.
We at Stories to Savor are excited about the opportunity to work with Andrea Turner as a Health, Life, & Wellness Coach as well as with her Ministry of Body, Spirit, Soul, Warrior to create impactful and engaging social media marketing content. Our team of professionals will orchestrate the best avenue possible to help bring success to Andrea and BSSW by gathering relatable content to match her brand for her audience.
Each week a content calendar will be presented/emailed. We are excited to embark on this journey with Andrea Turner as a Health, Life, & Wellness coach and as the lead of BSSW and we look forward to bring audience awareness, showcase the importance of having a Life, Health and Wellness coach in your corner, enhancing her Ministry and assist with the vision and grow of her business by telling her story through social media marketing. Once we have your approval, we will have an Acceptance of Project email sent for signing with the final total amount. The Acceptance Project will have:
YOUR NAME | PROJECT DUE DATE | STATEMENT DATE | TOTAL COST AMOUNT |POSITION | SIGN & DATE
Thank you for considering Stories to Savor for your video production needs. Please take the time to review the survey link below.
We look forward to hearing from you soon and working together to create outstanding video content.