90+ FRESH MARKETING STATS FOR 2020 - 2021

Updated: Feb 21

Social Media Marketing is really a big deal. And it a BIG DEAL for small businesses if you're going to be amongst the best in 2021 and beyond.


Marketing is changing in 2021. Are you ready? Is your business ready?

Just so we know you have all the information needed to grow/increase your business in the years to come, we've put together 100+ marketing stats that define every sector of digital marketing. If there are specific stats such as SEO, PPC, content marketing or arguably one of the most important ones, social media statistics, there right below.


We will help you stay informed and on point of your industry!

TABLE OF CONTENT:

  1. SEO STATISTICS

  2. PPC STATISTICS

  3. MOBILE STATISTICS

  4. CONTENT MARKETING STATISTICS

  5. VIDEO MARKETING STATISTICS

  6. EMAIL MARKETING STATISTICS

  7. SOCIAL MEDIA STATISTICS

  8. INFLUENCER STATISTICS

  9. NATIVE ADVERTISING STATISTICS

  10. MARKETING AUDIENCE STATISTICS

SEO STATS FOR 2019-2021




  1. 93% of online experiences start with search engines (SUPPORT)

  2. 95% of search traffic goes to the first page of search results (SUPPORT)

  3. 70% of clicked search results are organic (SUPPORT)

  4. 68% of all clicks go to the first five positions in search results (SUPPORT)

  5. 75% of search engine users don't click past the first page (SUPPORT)

  6. 14,6% of all SEO leads close (verses 1.7% leads leaving) (SUPPORT)

  7. The average word count for first-page organic search results is 1,890 (SUPPORT)

  8. Google fields more than 2 trillion searches per year (SUPPORT)

  9. 89% of marketers say SEO is successful (SUPPORT)

  10. 91% of pages on the Internet never get any organic traffic (SUPPORT)

  11. 36% of small and medium sized businesses (SMBs) have optimized sites (SUPPORT)

  12. 61% of consumers say they're more likely to buy from optimized sites that are mobile (SUPPORT)

  13. 71% of B2B customers start their research with search engines (SUPPORT)

  14. 43% of consumers research products while in a store (SUPPORT)

  15. 50% of search engine users visit a store within a day of a local search (SUPPORT)

  16. 80% of local searches convert (SUPPORT)

  17. 40 % of marketers say algorithm changes are the biggest challenges to SEO (SUPPORT)

  18. 38% of marketers say that one of the biggest challenges to SEO's is budget constraints (SUPPORT)

  19. B2B customers are 57% of the way to buying before they perform an action on your site (SUPPORT)

  20. $497 is what the average U.S. business spends on a freelancer or marketing agency for their SEO services each month (SUPPORT)

  21. 53% of businesses that spend more than $500 per month on SEO services rate themselves as "EXTREMELY SATISFIED" compared to businesses that spend less than $500 per month (SUPPORT)

PPC STATS FOR 2020-2021


22. Roughly 80% of all companies focus on Google AdWords for PPC (SUPPORT)

23. 60% of people have a hard time identifying ads on search engine result pages (SUPPORT)

24. 75% of people say paid ads make it easier to find what they need (SUPPORT)

25. 41% of all clicks go to the top 3 paid ads in search results (SUPPORT)

26. 65% of all high-intent searches result in an ad click (SUPPORT)

27. PPC visitors are 50% more likely to buy than organic visitors (SUPPORT)

28. 65% of B2B companies have acquired customers through LinkedIn ads (SUPPORT)

29. Search ads increase brand awareness by as much as 82% (SUPPORT)

30. 52% of PPC clicks come from cell phones (SUPPORT)

31. 32% of companies use PPC to sell products directly to consumers (SUPPORT)

32. Businesses, on an average are earning $8 for every $1.60 spent on Ads (SUPPORT)


MOBILE MARKETING STATS FOR 2020-21


33. 76% of people shop on their smartphones (SUPPORT)

34. 90% of people have made a purchase on their smartphone (SUPPORT)

35. More than 50% of Internet traffic comes from mobile devices (SUPPORT)

36. 50% of mobile searches are for local search results (SUPPORT)

37. More than 40% of online transactions happen on mobile devices (SUPPORT)

38. 61% of people are less likely to engage with a company that has a bad mobile site (SUPPORT)

39. 61% of consumers say they're more than likely to buy from sites that are mobile optimized friendly (SUPPORT)

40. The average mobile session is 40 minutes (SUPPORT)


CONTENT MARKETING STATS FOR 2020-21


41. Content Marketing cost 62% less than traditional marketing (SUPPORT)

42. Content Marketing generates 3x more leads than traditional marketing (SUPPORT)

43. 88% of B2B marketers use content marketing (SUPPORT)

44. Businesses that use content marketing get6x more conversions than businesses that don't (SUPPORT)

45. 73% of major organizations hire someone specifically to manage content marketing (SUPPORT)

46. Only 42% of B2 B marketers say they're effective at content marketing (SUPPORT)

47. 60% of marketers create at least one piece of new content daily (SUPPORT)

48. Content Marketing leaders experience 7.8x higher annual growth (19.7%) than their followers (2.5%) (SUPPORT)

49. 78% of CMOs believe custom content is the future of marketing in general (SUPPORT)

50. 39% of marketing spend goes to content marketing, according to B2B marketers (SUPPORT)

51. 48% of small organizations have documented content marketing strategies (SUPPORT)

52. 41% of large organizations have documented content marketing strategies (SUPPORT)

53. 58% of marketers say original written content is more important than other formats (SUPPORT)

54. On average, b2B marketers use 13 content marketing strategies (SUPPORT)

55. 72% of marketers believe branded content is more effective than magazine advertising (SUPPORT)

56. 69% of marketers say content is better than direct mail and public relations (SUPPORT)

57. 60% of marketers reuse content between 2 - 5 times (SUPPORT)

58. 64% of B2B marketers outsource writing (SUPPORT)

59. 72% of marketers produce "significantly more" content than they did 2 years ago (SUPPORT)

60. 82∞ of marketers who regularly blog see positive ROI from inbound marketing in general (SUPPORT)

61. 76% of B2B marketers blog

62. 81% of marketers plan to increase original written content (SUPPORT)

63. In marketing, infographic usage grew from 9% to 52% (SUPPORT)

64. Infographic demand has grown 800% in one year

65. 28% of marketers want to learn more about podcasting (SUPPORT)

66. 44% of marketers say content production is their biggest challenge (SUPPORT)

67. Only 10% of marketers use gamification to reach customers (SUPPORT)

68. Content with visuals gets 94% more views than text-only content (SUPPORT)

69. Videos improve conversions by 86% (SUPPORT)

70. 55% of marketers say they'll prioritize visual content (SUPPORT)


VIDEO MARKETING STATS FOR 2020-21


71. 63% of businesses use video for marketing (SUPPORT)

72. Videos improve conversions by 86% (SUPPORT)

73. 80% of people switch between online search and video when researching a purchase (SUPPORT)

74. 90% of users say video helps them make a purchase decision (SUPPORT)

75. Over 55% of shoppers used online video when shopping in store (SUPPORT)

76. People spend 88% more time on pages with video (SUPPORT)

77. 92% of people share videos with others (SUPPORT)

78. 83% of marketers that use video believes it delivers a good ROI (SUPPORT)


SOCIAL MEDIA MARKETING FOR 2020-21

79. 7 in 10 Americans use social media (SUPPORT)

80. 3.6 billion people use social media (SUPPORT)

81. 87% of marketers use social media, the most common form of content marketing promotion (SUPPORT)

82. 91% of B2B marketers distribute content through LinkedIn (SUPPORT)

83. 73% of B2B marketers distribute content through YouTube (SUPPORT)

84. 20% more B2C marketers used LinkedIn in 2019 than 2018 (SUPPORT)

85. 75% of people use social media when making purchasing decisions (SUPPORT)

86. 90% of young adults (18 - 29) use social media (SUPPORT)

87. The most important social networks to teens and young adults are Instagram (25%), Twitter (3%), Facebook(2%) Snapchat (34%) and TikTok (29%) (SUPPORT)

88. 92% of all Twitter interactions are link clicks (SUPPORT)

89. 90% of Instagram users are younger than 35 (SUPPORT)

90. More than 50% of YouTube views come from mobile devices (SUPPORT)

91. The average mobile session is 40 minutes (SUPPORT)












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