THE IMPORTANCE OF VIDEO FOR YOU YOUR BUSINESS

Video these days almost serves as the HEART OF YOUR BUSINESS.



Why the HEART of your BUSINESS has shifted to VIDEO

We all know that one of the main reasons you as a person are alive is because your heart still functions inside of you. So what if I told you that in this era video has now become the HEART-OF-YOUR-BUSINESS? Would you considering adding that to the body of your company?


Here are 5 reasons why:

POINTS TO REMEMBER:

  1. ADDING VIDEO TO MARKETING IS KING

  2. VISUALLY DELIVERS THE MESSAGE ON WHAT YOUR BUSINESS IS ABOUT

  3. MOBILE DEVICES ARE USED MORE THAN JUST CALLING A FRIEND

  4. INCREASING CONVERSATION

  5. WHAT WE SEE ADDS MORE VALUE THAN WHAT WE SAY

ADDING VIDEO TO MARKETING IS KING:

Video helps increase sales. Let me put this into perspective for you. Video gives more opportunity to show what your business is all about. If you're a restaurant owner, being able to give your customers a vision of what types of food you serve adds so much value to your menu. Real Estate Owners and Brokers, we can talk numbers on how much a property is worth, but showing the buyer what they are getting for their buck increases the mind and the desire to purchase. And there is so much more. So invest in your business by adding video that tells the story about your establishment.


MOTION VISUALS DELIVERS THE MESSAGE ON WHAT YOUR BUSINESS IS ABOUT


If I can see it (the product), then I'll be more prone in to purchasing it. I love telling this quick story about an Italian Beef Sandwich. I usually give this example to my students when I am talking about "B-Roll", but in this case, I really want to paint the picture and give you that sense of urgency as to why me talking about this delicious Italian Beef sandwich with hot and sweet peppers, mozzarella cheese and slightly dipped won't hold as much value as me literally showing you this sandwich and zooming in to a close up of me taking a mouth-watering bite while the ajou drips from the end of the bread. If I can create a vision and then show you, chances are you'll take the "bite" and we're in business. Get started with me, and I'll provide the sandwich - carnivore or vegan, let's eat up the competition by creating video.


MOBILE MARKETING STATS FOR 2020-21


33. 76% of people shop on their smartphones (SUPPORT)

34. 90% of people have made a purchase on their smartphone (SUPPORT)

35. More than 50% of Internet traffic comes from mobile devices (SUPPORT)

36. 50% of mobile searches are for local search results (SUPPORT)

37. More than 40% of online transactions happen on mobile devices (SUPPORT)

38. 61% of people are less likely to engage with a company that has a bad mobile site (SUPPORT)

39. 61% of consumers say they're more than likely to buy from sites that are mobile optimized friendly (SUPPORT)

40. The average mobile session is 40 minutes (SUPPORT)


CONTENT MARKETING STATS FOR 2020-21


41. Content Marketing cost 62% less than traditional marketing (SUPPORT)

42. Content Marketing generates 3x more leads than traditional marketing (SUPPORT)

43. 88% of B2B marketers use content marketing (SUPPORT)

44. Businesses that use content marketing get6x more conversions than businesses that don't (SUPPORT)

45. 73% of major organizations hire someone specifically to manage content marketing (SUPPORT)

46. Only 42% of B2 B marketers say they're effective at content marketing (SUPPORT)

47. 60% of marketers create at least one piece of new content daily (SUPPORT)

48. Content Marketing leaders experience 7.8x higher annual growth (19.7%) than their followers (2.5%) (SUPPORT)

49. 78% of CMOs believe custom content is the future of marketing in general (SUPPORT)

50. 39% of marketing spend goes to content marketing, according to B2B marketers (SUPPORT)

51. 48% of small organizations have documented content marketing strategies (SUPPORT)

52. 41% of large organizations have documented content marketing strategies (SUPPORT)

53. 58% of marketers say original written content is more important than other formats (SUPPORT)

54. On average, b2B marketers use 13 content marketing strategies (SUPPORT)

55. 72% of marketers believe branded content is more effective than magazine advertising (SUPPORT)

56. 69% of marketers say content is better than direct mail and public relations (SUPPORT)

57. 60% of marketers reuse content between 2 - 5 times (SUPPORT)

58. 64% of B2B marketers outsource writing (SUPPORT)

59. 72% of marketers produce "significantly more" content than they did 2 years ago (SUPPORT)

60. 82∞ of marketers who regularly blog see positive ROI from inbound marketing in general (SUPPORT)

61. 76% of B2B marketers blog

62. 81% of marketers plan to increase original written content (SUPPORT)

63. In marketing, infographic usage grew from 9% to 52% (SUPPORT)

64. Infographic demand has grown 800% in one year

65. 28% of marketers want to learn more about podcasting (SUPPORT)

66. 44% of marketers say content production is their biggest challenge (SUPPORT)

67. Only 10% of marketers use gamification to reach customers (SUPPORT)

68. Content with visuals gets 94% more views than text-only content (SUPPORT)

69. Videos improve conversions by 86% (SUPPORT)

70. 55% of marketers say they'll prioritize visual content (SUPPORT)


VIDEO MARKETING STATS FOR 2020-21


71. 63% of businesses use video for marketing (SUPPORT)

72. Videos improve conversions by 86% (SUPPORT)

73. 80% of people switch between online search and video when researching a purchase (SUPPORT)

74. 90% of users say video helps them make a purchase decision (SUPPORT)

75. Over 55% of shoppers used online video when shopping in store (SUPPORT)

76. People spend 88% more time on pages with video (SUPPORT)

77. 92% of people share videos with others (SUPPORT)

78. 83% of marketers that use video believes it delivers a good ROI (SUPPORT)


SOCIAL MEDIA MARKETING FOR 2020-21

In today's society or virtual society, these 4 major platforms are what small businesses need to operate on to grow their business.

79. 7 in 10 Americans use social media (SUPPORT)

80. 3.6 billion people use social media (SUPPORT)

81. 87% of marketers use social media, the most common form of content marketing promotion (SUPPORT)

82. 91% of B2B marketers distribute content through LinkedIn (SUPPORT)

83. 73% of B2B marketers distribute content through YouTube (SUPPORT)

84. 20% more B2C marketers used LinkedIn in 2019 than 2018 (SUPPORT)

85. 75% of people use social media when making purchasing decisions (SUPPORT)

86. 90% of young adults (18 - 29) use social media (SUPPORT)

87. The most important social networks to teens and young adults are Instagram (25%), Twitter (3%), Facebook(2%) Snapchat (34%) and TikTok (29%) (SUPPORT)

88. 92% of all Twitter interactions are link clicks (SUPPORT)

89. 90% of Instagram users are younger than 35 (SUPPORT)

90. More than 50% of YouTube views come from mobile devices (SUPPORT)

91. The average mobile session is 40 minutes (SUPPORT)












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