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OVERVIEW & GOALS

Stories to Savor is thrilled to present this proposal to Connie Brown & Lucinda Acuna of The Brown Cow Ice Cream Parlor, a company we have had the pleasure of working with in the past. As a team, we are committed to providing long-term work and unwavering dedication in the areas of Social Media Marketing and filming and editing. Our goal is to collaborate with The Brown Cow Ice Cream Parlor to elevate their brand, expand their reach, and maximize their success in the ever-evolving digital landscape. Together, we will craft compelling content and captivating visuals that will set The Brown Cow Ice Cream Parlor apart from the competition.

 

Goals:

  1. Social Media Marketing Plan:

    • Aim to increase The Brown Cow Ice Cream Parlor's social media following

    • Strive for an engaging social media presence through captivating and interactive content.

    • Drive traffic to the website through strategic social media campaigns and promotions.

    • Work towards establishing The Brown Cow Ice Cream Parlor as a recognized authority in the ice cream industry.

  2. Wholesale Business Expansion:

    • Develop a comprehensive social media marketing strategy to target and engage potential wholesale clients.

    • Create visually stunning videos showcasing The Brown Cow Ice Cream Parlor's wholesale products, highlighting their unique flavors and high-quality ingredients.

    • Implement targeted social media advertising campaigns to reach wholesale customers.

  3. Ice Cream Making Modules:

    • Produce a series of informative and visually appealing 30-second and 90-second videos showcasing ice cream-making techniques and recipes, attracting aspiring ice cream makers.

    • Promote the ice cream-making modules through engaging social media promotions and personalized marketing campaigns.

    • Establish The Brown Cow Ice Cream Parlor as a valuable resource for ice cream enthusiasts through regular sharing of educational content.

  4. Owner Connie Brown's Series:

    • Develop a captivating video series highlighting the incredible journey of owner Connie Brown, showcasing her passion, dedication, and the story behind The Brown Cow Ice Cream Parlor.

    • Garner attention and engagement through these videos, aiming to increase brand recognition and customer loyalty.

    • Utilize customer testimonials in the videos to create an emotional connection with the audience, inspiring them to visit The Brown Cow Ice Cream Parlor.

  5. Training and Introduction Videos:

    • Create professional training videos to enhance the skills of The Brown Cow Ice Cream Parlor's staff, ensuring consistent quality and customer experience.

    • Develop introduction videos for new hires, enabling them to quickly assimilate into the company culture and deliver exceptional service.

    • Improve operational efficiency by reducing training time and enhancing employee productivity through the implementation of these videos.

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By partnering with Stories to Savor, The Brown Cow Ice Cream Parlor can embark on an exciting journey towards maximizing their potential. Our expertise in Social Media Marketing and filming and editing will contribute to increased engagement, brand awareness, and customer loyalty. Together, we will work towards establishing The Brown Cow Ice Cream Parlor as a prominent name in the ice cream industry, elevating their position as a leader in quality, taste, and customer satisfaction.

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SCOPE OF SERVICES

Stories to Savor is thrilled to collaborate with Lucinda and Connie of The Brown Cow. Our services would include but not limit to, Social Media Marketing, Filming & Editing, Ice Cream Making Modules, and Training & Introduction Videos. We will create engaging social media content, manage accounts, and implement targeted advertising campaigns (if needed). Our team will produce visually stunning videos, including a captivating series featuring owner Connie Brown. we will also develop informative ice cream-making modules and provide professional training and introduction videos.

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The Journey | The Process | The Timeframe

  1. Social Media Marketing:

    • Initial consultation and goal setting with The Brown Cow Ice Cream Parlor to understand their specific needs and objectives.

    • Conduct market research and competitor analysis to identify target audience, key platforms, and content strategies.

    • Develop a comprehensive social media strategy, including content themes, posting schedule, and engagement tactics.

    • Create engaging and shareable social media content, such as images, videos, and captions, aligned with The Brown Cow Ice Cream Parlor's brand identity.

    • Implement targeted social media advertising campaigns to reach the desired audience and maximize brand exposure.

    • Monitor social media metrics and performance, providing regular reports and insights for ongoing optimization.

    • Continuous collaboration and communication with The Brown Cow Ice Cream Parlor to ensure alignment and adapt to changing needs and trends.

  2. Filming and Editing:

    • Collaborative brainstorming sessions to identify key video concepts and objectives.

    • Scriptwriting and storyboarding to outline the narrative and visual elements.

    • Filming at The Brown Cow Ice Cream Parlor's location, capturing product shots, behind-the-scenes footage, and owner Connie Brown's story.

    • Professional video editing, including color grading, audio enhancement, and incorporating graphics and animations.

    • Iterative review and feedback process to ensure the videos align with The Brown Cow Ice Cream Parlor's vision.

    • Final delivery of polished videos in the desired formats for various platforms.

  3. Ice Cream Making Modules:

    • Collaboration with The Brown Cow Ice Cream Parlor to determine the key ice cream-making techniques and recipes to showcase.

    • Development of concise and visually appealing video modules, highlighting step-by-step processes and expert tips.

    • Incorporation of branding elements and customization to align with The Brown Cow Ice Cream Parlor's visual identity.

    • Iterative review and feedback process to fine-tune the modules.

    • Delivery of the finalized modules in a format suitable for online platforms.

  4. Training and Introduction Videos:

    • Detailed discussions with The Brown Cow Ice Cream Parlor to identify training needs and topics.

    • Scriptwriting and visual planning to create informative and engaging training videos.

    • Filming at The Brown Cow Ice Cream Parlor's location to capture relevant scenarios and demonstrations.

    • Professional video editing to enhance the training videos, incorporating graphics, subtitles, and interactive elements.

    • Iterative review and feedback process to ensure the training videos effectively meet the desired objectives.

    • Delivery of the final training videos in the preferred format for easy internal distribution.

PROJECT BUDGET BREAKDOWN

Consultation: This step involves an initial consultation to discuss Connie Browns goals and objectives, target audience, and current marketing efforts. The cost for this step is $175 .

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  1. Scoop 1 Package - $5,000

    • Video Production:

      • Filming and editing of two showcase videos for the wholesale business expansion.

      • Creation of three ice cream making modules in 30 and 90-second videos.

      • One episode of the Connie Brown Series, highlighting her journey and passion.

      • Development of two training and introduction videos for staff.

    • Photography​

      • 10 Hi-Res Photos

  2. Scoop 2 Package - $7,500

    • Video Production:

      • Filming and editing of three showcase videos for the wholesale business expansion.

      • Creation of five ice cream making modules in 30 and 90-second videos.

      • Two episodes of the Connie Brown Series, showcasing her journey and passion.

      • Development of three training and introduction videos for staff.

    • Photography​

      • 15 Hi-Res Photos

  3. Scoop 3 Package - $10,000

    • Video Production:

      • Filming and editing of four showcase videos for the wholesale business expansion.

      • Creation of eight ice cream making modules in 30 and 90-second videos.

      • Three episodes of the Connie Brown Series, highlighting her journey and passion.

      • Development of four training and introduction videos for staff.​

    • Photography​

      • 25 Hi-Res Photos​

 

ADDITIONAL NOTES:

  • The pricing above includes the specified number of videos for each category within the video productions services.

  • Each package includes a combination of showcase videos, ice cream making modules, Conne Brown Series episodes, and training/introduction videos 

  • Ad spend for paid social media campaigns is not included in the package price and will be bill separately based on your budget allocation.

  • Customization  options are available for each package, and we can discuss specific requirements and adjust the scope accordingly at our studio. 

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SOCIAL MEDIA MANAGEMENT | 5-DAY POSTING DAILY ON 2 & 4 PLATFORMS: INSTAGRAM, FACEBOOK, TWITTER, & LINKEDIN (or whichever platforms you choose):

  • WEEKLY CONTENT CALENDAR TO BE APPROVED BY FRIDAY AT 9AM IF ANY CHANGES NEED TO BE MADE

  • Content that is tailored toward your brand/audience

  • We encourage giving us a 3 month period to see some action/growth/noticeable results on your social media platform(s)

  • Our post go by 30 day inquirments from the time you start

  • Ex: If you start on June 14th, then July 14th would be your 30 day duration​

  • $500 per month & $650 per month | Can cancel with just a friendly 30 days advance notice​

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SUGGESTION PACKAGE:

YOUTUBE PROGRAM - INCREASE ENGAGEMENT | CHANNEL SUBSCRIBERS | VIDEO VIEWS | GROWTH 

  • CREATING HIGH ENGAGEMENT TO ATTRACT SUBSCRIBERS 

  • OPTIMIZED VIDEOS

  • IMPORTING & UPLOADING YOUR VIDEOS

  • PUBLISHING YOUR VIDEOS

  • CREATING HASHTAGS FOR YOUR BRAND

  • CREATING ATTENTION GRABBING TITLES

  • CREATING END TAGS AND QUESTIONS/COMMENTS DURING VIDEO PER REQUEST

  • INCREASE AUDIENCE VIEWS

  • INCREASE VIDEO VIEWS

  • PROFESSIONAL SOCIAL MEDIA MANAGER

  • $1,000 per month | Can cancel with just a friendly 30 days advance notice

PROJECT TIMELINE

EVERY 30 DAYS, A PAYMENT IS DUE FOR SOCIAL MEDIA MARKETING

JUNE
XX

MAY
XX

FILMING & EDITING RECORDED  MEDIA VIDEOS REQUIRE A 50% DOWN PAYMENT

EDITING PER MONTH "X" AMOUNT OF VIDEOS

JUNE
XX

JUNE
XX

ONCE VIDEOS ARE COMPLETED THE REMAINING BALANCE WILL BE DUE

Upon reviewing the proposal, let's grab another phone call so that we can iron out some exact dates that you'd like to start the filming process. 

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LINKEDIN PROGRAM (OPTIONAL)

We would like to suggest our LinkedIn Outreach Social Media Marketing Program which will help get Linda Odom more speaking opportunities.

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Here's what our program includes:

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  • LinkedIn Profile Optimized

  • New Professional Branded Social  Covers

  • Dedicated Account Manager

  • Dedicated Hyper Lead Generation Expert

  • Hyper Engagement to your Social Media Content

  • Hyper Engagement to your Connections

  • 100 Targeted Connections Every Week

  • Personalized Messages to Prospects

  • Outreach Messages Professional Drafted

  • Reply to all Messages

  • Campaign Setup & Execution

  • Prospects Need to be Title Driven (i.e. President, CEO or Other Title)

  • No Setup Fee

  • Month to Month Program

  • Quarterly Analytics Delivery

  • Weekly Proof of Performance

  • Consistent Strategy Zoom Calls with our Team

    •  3-months min sign up for the algorithm to kick in and the connection request to convert for better performance.

  • $875 PER MONTH

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100% Done-For-You | Our job is to increase your productivity and return on investment while generating qualified leads.

Thank you, Lucinda, for considering our proposal and entrusting us with the opportunity to collaborate on this transformative endeavor. We are confident that together, we will compose an extraordinary narrative that uplifts, educates, and leaves a resounding positive note in the lives of children everywhere.

 

Once we have your approval, we will have an Acceptance of the Project email sent for signing with the final total amount.

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The Acceptance Project will have:

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YOUR NAME | PROJECT DUE DATE | STATEMENT DATE | TOTAL COST AMOUNT | POSITION | SIGN & DATE

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Thank you for taking the time to fill out the consultation survey.

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We are excited about the opportunity to partner with The Brown Cow Ice Cream Parlor & Creamery and help them reach new heights in their digital marketing efforts. With our expertise and commitment, we are confident that our strategies and services will contribute to your continued success and growth. Let us embark on this creative journey together and make The Brown Cow sweet sensation in the hearts and minds of ice cream lovers everywhere.

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